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What I don’t understand is that why do Honda meed ‘so many’ sedan brands? If Accord is a class apart & in the same league as Toyota Camry then why are City & Civic cutting into each other’s market share? Conceeded that City started as an attempt by Honda to make a ‘budget’ sedan but isn’t that like Suzuki’s job?
The introduction of City (which is neither cheap nor expensive @ Rs.1.139M for 1.3L M/T & Rs.1.399M for 1.3L A/T) has ‘only’ allowed Suzuki to rias its products’ prices so that City is no at par with Liana and we being a nation ‘riased on a Suzuki’ will trust a Suzuki more while viewing the ‘reduced’ price of a Honda brand (City) with suspicion.
I myself (& those like me) have driven a Japanese-assembled Mitsubishi Lancer for about four years & it is yet to be taken to a garage so I will Insha Allah buy another Lancer once the current lease ends in May next year.
So the question is: WHOSE MARKET HAS THE CITY MOST ADVERSELY AFFECTED? I think its CIVIC’s which is (despite local-assembly) still priced slightly below the Lancer. (CIVIC 1.8L VTi Oriel @ Rs.1.734M to Mitsubishi Lancer’s 1.6L GLX @ Rs.1.899M – both M/T models).
I think Toyota has got it right. Instead of 2 brands they have ‘sub-brands’ within Corolla Brand such as Altis & 2.0D. (Altis of same displacement as Civic is a lot cheaper i.e Rs.1.639M while Altis 1.8 M/T SR is also priced below Civic VTi Oriel i.e. Rs.1.724M).
All manufacturers/marketers do make up their own names for similar technologies to ‘differentiate’ otherwise similar products. As far as I am concerned they all have engines, doors, windows, Steering, Gears & brake/clutch/accelarator pedals what else is there to have.